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  艺术品电商会迎来新爆发期吗

公关公司:艺术品电商会迎来新爆发期 蓝海态势愈发明朗

  YIDONGHULIANWANGSHIDAI,DIANSHANGGENGJIASHIBUKEDANG,QUANGUOWANGSHANGLINGSHOUESHANGBANNIANYIJINGTUPO3WANYIYUAN,YU2016NIANTONGBIZHANGFUCHAOGUOSANCHENG。RANER,YISHUPINDIANSHANGDEFAZHANQUEMINGXIANZHIHOU,SHICHANGTILIANGYUFENEDOUXIANGQUSHENYUAN,XINGYEDASHIHAISHISHETAN。

  CONGXINGYELANSHANG,DAOBIANDIKAIHUA,YISHUPINDIANSHANGGANGZOUGUOSHIDUONIANDELISHI。2013NIAN,KEWEIYISHUPINDIANSHANGNIAN,JIJIN、JINRONG,SHENZHICHUANTONGYETAIDENGZIBENZHENGXIANGYONGRU。ZHEIGURECHAOSHIDEYISHUPINDIANSHANGZHUJIANBEIZHONGSHI,GENGDUODEMOSHIBEITANSUO、YANZHENG,CONGZUICHUDECHANPINZHANXIAN,DAORENJIHUDONG,DAODUOXIANGJIAOHU,JISHUSHANGDETUPOYEBUDUANTUIDONGZHEYISHUPINDIANSHANGXINGYEXIANGQIANMAIJIN,DANYISHU+HULIANWANG,JUEBUSHIJIANDANYIYISHANGDEDIEJIA,ERSHIZIYUANSHENDUZHENGHEHOUDEHULIANWANGHUA,SHISHIZAOYIZHENGMING,CONGCHUANTONGDAOXIANSHANGDEZHAOBANHUOFUZHISHINANYICHIXUDE。

  RANER,XINXINGXINGYEKAITUOZHILUBINGBUSHUNCHANG,PINGTAIDINGWEIBUQINGXI、TONGZHIHUAJINGZHENG,GENGJIASHIDEXINGYEFAZHANXIANRUMIMANG,“SHAOQIAN”CHENGWEIZHONGGUOYISHUPINDIANSHANGXINGYEDEZHUXUANLV,YIDANZIJINLIANDUANLIE,PINGTAIDESHENGCUNKONGJIANJIUHUIBEIJIYA,SHENZHIXIAOWANG。ZHIDEYITIDESHI,YISHUPINDIANSHANGXINGYEDEHEXINSHIYONGHU,ERFEICHANPIN,SUIZHEDIANSHANGHONGLISHIDAIDEJIESHU,RUGUOMOSHICHIXUCHUANTONGJIANGHUA,HUOQUYONGHUDECHENGBENJIANGHUIYUELAIYUEGAOANG、YUELAIYUEJIANNAN,KEYIYUJIANDESHI,BAWOXINGYEWEILAIDEQIYECAIYOUCHULU。

  2015NIAN,MEIGUOEtsyPINGTAIZAINASIDAKEQIAOZHONG,CHENGWEIDIYIJIASHANGSHIDEYISHUPINDIANSHANGPINGTAI,《Hiscox2016ZAIXIANYISHUPINJIAOYI》BAOGAOXIANSHI,2016NIANZAIXIANYISHUPINJIAOYIXIAOSHOUZONGEDA30.27YIMEIYUAN,TONGBIZENGZHANG24%。RUOANZHAO24%DENIANZENGZHANGLV,ZAIXIANYISHUPINSHICHANGXIAOSHOUEHUIZAI2020NIANDADAO90.58YIMEIYUAN。92%DEXIANSHANGYISHUPINMAIJIAYUQIZAIWEILAI12GEYUE,HUITONGGUOHULIANWANGGOUMAIZHISHAOTONGDENGSHULIANGSHENZHIGENGDUODEYISHUPIN。SHICHANGZAICHUANDIYIGEMINGQUEDEXINHAO,XIANSHANGJIAOYIYICHENGWEIQUANQIUYISHUPINJIAOYIDEYIDAQUSHI。

  对于艺术品电商平台而言,单打独斗的时代已经过去,惟有加强行业联动与协作,才能共同做大市场蛋糕。随着艺术消费市场需求的不断增长,技术的持续更迭,消费观念和购买习惯的转变,艺术品电商的蓝海态势将会愈发明朗。


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